How to set up Showcase Ads
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How to set up Showcase Ads
Summary
Showcase Ads (both Video Shopping Ads and Live Shopping Ads) enable creators/MCNs to smoothly run Shop Ads via TikTok Ads Manager (TTAM).
It enables creators/MCNs to run Shop Ads on their own via the use of their TikTok Showcase's products.
Available markets:
Highlighted in green above: Showcase Ads can already be used without requiring the feature to be whitelisted for the advertiser accounts.
Highlighted in orange above: Showcase Ads feature needs to be whitelisted for the advertiser account. Submit whitelisting request here.
The advertiser's journey is as follows:
How Advertiser Can Use Feature
Before you start: Please note that in TTAM, when creating ad, upon selecting Product Sales objective with TikTok Shop product source at campaign level:
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At ad group level, under Video Shopping Ads type, under product source details if you can see Showcase option, that means the TTAM can already use VSA Showcase ads. You should click on the Showcase toggle below and select a Showcase:
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At ad group level, under LIVE Shopping Ads type, under product source details if you can see the Identity option without requiring you to specify any shop, that means the TTAM can already use LSA Showcase ads. You should select an Identity below and leave the shop specification unticked:
There are two options for advertisers to use Showcase Ads: